Jerome Villagracia | Product Designer, UX/UI & Art Direction
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REVOLVE Clothing Mobile App

 
 

OVERVIEW

iOS user experience and user interface design for REVOLVE Clothing's shopping mobile app. The mobile app UX and UI was completely redesigned based off the REVOLVE rebrand in 2013, which changed it's previous dark color scheme to a brighter, more lively and upbeat aesthetic.

 
 
 

 
 

My Role

As the UI / Visual Designer, I worked closely with the Senior Visual Designer, development team and Director of Product to collaborate on user-flows, user experience, UI design and branding consistencies. We also collaborated to adapt important desktop experiences such as Checkout, Search and Size Guides into a rich mobile experience without any compromise.

THE GOAL

Our goal was to provide dedicated REVOLVE customers a simple, yet immersive and personal shopping experience through the iOS app. Integration of popular social media platforms including Facebook, Twitter and Pinterest played an important role in connecting with our current customers as well as future customers, which in turn would lead to high conversions and sales.

 
 

 
 

THE PROCESS

The Product Development team worked together to analyze the user interactions on all the features of the desktop site. With our findings, we brainstormed to develop the most simple and efficient approach for the mobile user interactions, with the ultimate goal of driving more sales and increasing conversion.

 
 

 
 

HI-FIDELITY UI