A bit about me

I'm Jerome Villagracia, a UX designer with over 12 years of experience designing for complex user and business problems through strategic & cross-functional collaboration.

In my free time, I build and collect mechanical keyboards, shoot film photography, play drums & video games and make hot sauce. I’d love to connect, so find me on LinkedIn or send me an email at jeromevillagracia@gmail.com.

 

Work history

Riot Games
June 2025 - Present
Los Angeles, CA

Senior UX Designer

  • Lead UX strategy and execution for Riot’s internal CMS that manages premium player content and internal operational configurations across all games including League of Legends, Valorant, Team Fight Tactics and more.

Google
March 2021 - June 2025
Irvine, CA

Interaction Designer

  • Lead UX for Ads and monetization on Google Maps for travel journeys, Google Local Services and navigation.

  • Partner across product Geo organic teams and Google Search ad teams to create valuable user-centric ad experiences and ad formats on Maps.

  • Define and launch ad format experiments on Google Maps that scale and impact billions of users, drive increased annual recurring revenue and increase advertiser spend.

  • Partner with cross-functional leads from multiple orgs across Google to ensure product and UX strategic alignment.

  • Establish design processes for UX research and critique for our product team to ensure high-quality product experiences that are informed by user needs.

  • Lead UX and strategic direction of Google’s internal content management system that powers all support and help articles for all Google products.

  • Collaborate with internal partner users to increase adoption of our suite of tools in our CMS by defining their operational processes to ensure high quality content is regularly available for Google customers.

Oscar Health
June 2019 - March 2021
Los Angeles, CA

Senior Product Designer

  • Design and own entire end-to-end UX for Oscar’s internal tool Campaign Builder which is an app that allows for internal teams to build campaigns and workflows that outreach to Oscar members.

  • Redesign Oscar’s internal tool Form Builder, an app that allows for internal teams to build HIPAA compliant surveys.

  • Establish research, user interviews, usability testing and design iteration as a fundamental part of Oscar’s product building process for the Comms teams.

  • Define product road maps and business directions and help execute design across all internal user touch points.

Voluntary career break
October 2018 - June 2019

Personal goal pursuit

  • Voluntary career break to pursue entrepreneurship by starting and running a small independent hot sauce company called ExitPlan Hot Sauce.

Ticketmaster
February 2018 - October 2018
Hollywood, CA

Senior Product Designer

  • Lead UX and visual design on Ticketmaster’s Enterprise Sales app, which allows agents at box offices to sell tickets at their venue.

  • Partner with the Enterprise UX team and product teams to identify and solve complex user experience problems across Ticketmaster’s Enterprise product verticals such as Sales, Analytics and Event Creation.

  • Collaborate closely with the product team to define roadmaps, business goals, priorities and client relationships, all while leading research for building the Sales app and delivering designs on a weekly basis.

HR Cloud / Neogov
October 2015 - May 2017
El Segundo, CA

Senior Product Designer

  • Partner with the Creative Director in the Product Development team to design intuitive user experiences and clean user interfaces for HR Cloud’s suite of HRMS web based and mobile applications.

  • Delegate design tasks to fellow designers and illustrators within our team to ensure timely delivery of quality assets.

  • Partner cross-functionally to establish design standards including product design, art direction, branding and marketing.

Ubiquiti Networks
August 2014 - September 2015
Culver City, CA

Product Designer

  • Lead Ubiquiti’s web team in all aspects of site user experience, UI design, maintenance and product releases.

  • Partner with the Front-End and Back-End Developers to ensure all UX and UI functioned properly and consistently across the entire site.

  • Gathered user feedback and analytics to aid in the redesigned user experience of Ubiquiti’s high-traffic Support and Download page.

REVOLVE Clothing
August 2013 - August 2014
Cerritos, CA

Product Designer

  • Collaborate with the Product Development team on various layouts and interactive user features on REVOLVE’s e-commerce desktop site, mobile site and iPhone app including size guides, login and registration userflows and social media integration.

  • Partner with the Front-End, Back-End and iOS Development teams to ensure all user interface designs look and function properly.

Various Advertising Agencies
June 2011 - August 2013
Los Angeles, CA

Art Director

  • Provide Freelance Art Direction to many top entertainment advertising agencies including BLT Communications, Ignition Creative, The Refinery, Iconisus L&Y, Wong Doody, Petrol Advertising and Proof Creative Group for the development of feature film and videogame campaigns.

  • Design web user interface comps for Cedars-Sinai, ESPN College Gameday and Wong Doody rebrand.