A bit about me
I'm Jerome Villagracia, a UX lead with over a decade of experience designing user-centered experiences for internal and enterprise products.
Outside of UX, I’m very passionate about video games and writing music. I’m actually into a ton more stuff… but it’s too much to list here 😅. I’d love to connect, so find me on LinkedIn or send me an email at jeromevillagracia@gmail.com.
Work history
Riot Games
June 2025 - Present
Los Angeles, CA
Lead Product Designer
Lead UX strategy and execution for Riot’s internal tooling that manages premium player content and live operational configurations across all games including League of Legends, Valorant, Team Fight Tactics, 2XKO and other R&D games in development.
Design and launch Riot’s central live operational tooling for all game teams, resulting in +15 new non-technical game operator users onboarded to the live operations workflow, allowing more engineering resources to focus on building in-game features.
Define AI-augmented product vision and strategy for Riot’s internal content management system, resulting in a revised roadmap that aligns with the company’s AI business strategy.
Mentor mid-level & jr-level UX designers across different teams to advise on their personal career growth and professional challenges.
Google
March 2021 - June 2025
Irvine, CA
Senior Interaction Designer
Lead UX for Ads and monetization on Google Maps for travel journeys, Google Local Services and mobility driving ads.
Design and launch precedent-setting mobility and navigation ad format for Apple CarPlay and Android Auto in the United States and Australia, resulting in $105M ARR.
Design and launch precedent-setting hotel ad format for travel journeys on Google Maps iOS and web, resulting in $240M AAR.
Lead UX and strategic direction of Google’s internal content management system that leverages AI/LLMs to generate content insights for help articles for all Google products.
Collaborate with internal partner users to increase adoption of our suite of tools in our CMS by defining their operational processes to ensure high quality content is regularly available for Google customers.
Oscar Health
June 2019 - March 2021
Los Angeles, CA
Senior Product Designer
Design and launch Oscar’s internal tool Campaign Builder which is an app that allows for internal teams to build campaigns and workflows that outreach to Oscar members, resulting in 1.36M Oscar members enrolled in clinical and marketing campaigns as of November 2020.
Redesign Oscar’s internal tool Form Builder, an app that allows for internal teams to build HIPAA compliant surveys.
Establish research, user interviews, usability testing and design iteration as a fundamental part of Oscar’s product building process for the Comms teams.
Define product road maps and business directions and help execute design across all internal user touch points.
Voluntary career break
October 2018 - June 2019
Personal goal pursuit
Voluntary career break to pursue entrepreneurship by starting and running a small independent hot sauce company called ExitPlan Hot Sauce.
Ticketmaster
February 2018 - October 2018
Hollywood, CA
Senior Product Designer
Lead UX and visual design on Ticketmaster’s Enterprise Sales app, which allows agents at box offices to sell tickets at their venue.
Partner with the Enterprise UX team and product teams to identify and solve complex user experience problems across Ticketmaster’s Enterprise product verticals such as Sales, Analytics and Event Creation.
Collaborate closely with the product team to define roadmaps, business goals, priorities and client relationships, all while leading research for building the Sales app and delivering designs on a weekly basis.
HR Cloud / Neogov
October 2015 - May 2017
El Segundo, CA
Senior Product Designer
Partner with the Creative Director in the Product Development team to design intuitive user experiences and clean user interfaces for HR Cloud’s suite of HRMS web based and mobile applications.
Delegate design tasks to fellow designers and illustrators within our team to ensure timely delivery of quality assets.
Partner cross-functionally to establish design standards including product design, art direction, branding and marketing.
Ubiquiti Networks
August 2014 - September 2015
Culver City, CA
Product Designer
Lead Ubiquiti’s web team in all aspects of site user experience, UI design, maintenance and product releases.
Partner with the Front-End and Back-End Developers to ensure all UX and UI functioned properly and consistently across the entire site.
Gathered user feedback and analytics to aid in the redesigned user experience of Ubiquiti’s high-traffic Support and Download page.
REVOLVE Clothing
August 2013 - August 2014
Cerritos, CA
Product Designer
Collaborate with the Product Development team on various layouts and interactive user features on REVOLVE’s e-commerce desktop site, mobile site and iPhone app including size guides, login and registration userflows and social media integration.
Partner with the Front-End, Back-End and iOS Development teams to ensure all user interface designs look and function properly.
Various Advertising Agencies
June 2011 - August 2013
Los Angeles, CA
Art Director
Provide Freelance Art Direction to many top entertainment advertising agencies including BLT Communications, Ignition Creative, The Refinery, Iconisus L&Y, Wong Doody, Petrol Advertising and Proof Creative Group for the development of feature film and videogame campaigns.
Design web user interface comps for Cedars-Sinai, ESPN College Gameday and Wong Doody rebrand.